2024 Archives

Scenography and artworks production. With a total exhibition space of 28,500 sqm and a collection of 130 artworks, the BLΛCK team took charge of developing and delivering the scenography for the entire site, as well as overseeing the production of commissioned artworks. We ensured that the architecture, lighting, and art complemented each other perfectly. By carefully curating the delivery, BLΛCK enhanced the immersive quality of the exhibition, allowing visitors to fully engage with the diverse artistic formats on display.

BLΛCK’s role in venue enhancement included the development of four new buildings: a reception area, bookstore, bar, and restaurant. These additions not only provided essential services for visitors but also enriched the overall experience of the Biennale. Designed in collaboration with Giò Forma studio, the spaces were carefully integrated into the exhibition’s theme, ensuring they complemented the artistic and cultural elements on display. The Biennale Store was crafted to evoke a sense of tranquillity through soft-toned materials, fostering an environment for introspection. In contrast, the bar and restaurant offered a lively, dynamic atmosphere, reflecting the local heritage and providing a space for visitors to socialize and connect.

The new design of the King Fahad Cultural Centre reflects the ancient Salmani heritage while fully honouring the existing historical venue. Najdi’s existing decorative motifs are reinterpreted in a new, modern key that interconnects the past with the future. Colours and shapes, light and shadow contribute to the public’s experience of Saudi heritage in a contemporary way.

The existing elements, like the historical marble on the façade, were preserved and restored, alongside some new structural elements, such as enlarged staircases and new bridges for the VIP and Royal journey from the lounges to the main hall.

The design reinterpreted Najdi decorative motifs, giving rise to a full-height new central element that evokes the mountains of central KSA, covered with rammed earth clay. Beneath that, a system of spatial arches hosts the ticketing area, cafeteria and guest lounges, all featuring special acoustic plaster treatment.

We have completely re-engineered the scenic tower of KFCC, addressing both the upper and lower mechanisms. Specifically, we redesigned the grid structure by implementing the ‘Italian’ model, elevating the full theatre to a state-of-the-art venue.
The entire acoustic has been redesigned implementing also a fully immersive 3D sound system composed of more than 200 speakers. This type of setup allows us to modify the electroacoustic response in real-time, as well as manage sound sources within the space.

The main hall can host up to 2,800 guests, distributed between the parterre (which hosts a VIP dedicated area and 4 Royal Boxes with movable partitions), and the upper floor gallery. The entire finishing has been redone, starting with the wall cladding, which consists of massive, double-curved wooden elements, to the ceiling chandelier, a crafted metal baffle customized for the project. The seats are the result of a special partnership with Poltrona Frau, who created a new chair model for the occasion, called ‘King Fahad,’ covered with premium leather, walnut armrests, and featuring embedded translation screens.

At the ground and first floors, an area fully dedicated to VIPs and Royals has been completely reshaped introducing a strong design element, consisting of double curved slanted walls, covered with rammed earth clay to recall the traditional central Saudi construction methods. These walls create intimate lounge areas connected by a central open space and equipped with premium quality furniture and lighting.
Photography by Shoayb Khattab https://shoayb.net/

5 days of events, featuring the best 8 teams of the Italian basketball championship, 10 matches, 4 semi-finals and 2 finals. BLΛCK managed all aspects beyond the sporting event: entertainment, video and sport productions, logistics, setups, technology, venue coordination, collateral events, institutional relations, sponsor collaborations, as well as creative and artistic direction.

The 2024 edition marked the best in the history of record-breaking Italian basketball: record number of tickets sold, record number of TV viewership, record number of audience on digital and social media channels.

For all 5 days of the event, the foyer of the venue was the centre of entertainment for the public. BLΛCK, in collaboration with MOAB, organized daily sporting events for the players of the youth teams, events for the sponsors, workshops, concerts, DJ sets. 5 days of sport and entertainment, running from the afternoon until late evening, with after-match events dedicated to music and fun.

These initiatives reflect BLΛCK’s commitment to elevating the experience and continuing to innovate in future editions, with a focus on celebrating both men’s and women’s basketball.

For the 2025 edition, BLΛCK will continue its collaboration with LBA, focusing on creating an event that is increasingly oriented towards the best mix of basketball and entertainment, while continuing the journey in the realm of sporting events with passion and dedication.

On the occasion of Cannes Lions, the most important International Festival of Communication, FIFA presents to a selected audience of companies, sponsors and media the three most significant tournaments in world football: the 2025 FIFA Club World Cup, the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.

The iconic beach of the Martinez Hotel in Cannes became a dynamic stage for four days of meetings and talks with companies and sponsors. With its signature touch, BLΛCK transformed the space into a true landmark

by designing and constructing 450 cubic meters of bespoke structures, a synthetic grass football pitch, and state-of-the-art audio and video technologies, highlighted by a custom-designed 2-meter LED ball created exclusively for the event.

Daily events with the participation of iconic legends in men’s and women’s world football.

Daily DJ sets and live performances by international artists, culminating in captivating evening shows that engaged enthusiastic audiences until late at night.

BLΛCK oversaw the operational and logistical management of the area, along with the artistic direction of each live performance, ensuring a seamless and unforgettable experience.
The work was made possible through a partnership with MVP.

The show, lasting approximately 15 minutes on live global television, was preceded by an institutional ceremony with speakers from the highest authorities in the world and African football, including FIFA President Giovanni Infantino.

BLΛCK, in partnership with MVP Luxembourg, took care of the conceptual design of the Ceremonies.

With the creative expertise of Nikos Lagousakos, the renowned choreographer of numerous Olympic Ceremonies, the opening event was elevated to an extraordinary level.

BLΛCK expertly managed all organizational operations and implemented the advanced technological systems essential for ensuring a seamless event in a large stadium like the one in Dar es Salaam.

The project saw the participation of local artists, such as Ali Kiba, the most popular singer-songwriter in Tanzania, and over 250 performers, who performed in traditional Tanzanian costumes.

A sanctuary of elegance, the Chedi Hegra offers guests an unparalleled experience amid the breath-taking desert landscape of AlUla. Each of the 35 rooms is thoughtfully designed, blending modern comfort with the region’s ancient charm.

Inspired by AlUla’s history and traditions, the architecture of the Chedi Hegra harmonizes contemporary aesthetics with elements of the region’s cultural heritage, creating a space where history and modernity converge.

Guests at Chedi Hegra enjoy exclusive access to AlUla’s wildlife reserves and bespoke tours of its historic landmarks. The resort’s proximity to these ancient wonders allows for an immersive cultural experience. 
The complex includes “The Art Canopy”, a breath-taking 700-meter-long Land Art Architecture masterpiece that draws inspiration from the natural and man-made patterns of AlUla. The canopy’s innovative design evokes the repetition found in the old town, Hegra Monuments, brickwork, and Nabatean tombs, seamlessly translating heritage into a contemporary aesthetic. Composed of 50,000 intricately crafted pieces that move gracefully with the wind, spinning on their axes while interacting dynamically with light and shadow, the canopy creates a harmonious connection between 15 buildings within Saudi Arabia’s first UNESCO World Heritage Site.

At Chedi Hegra, modern luxury and the region’s captivating history come together to offer an unforgettable experience. The resort invites guests to immerse themselves in the soul of AlUla, where each moment reflects the region’s past while looking ahead to the future.