Pinacoteca Ambrosiana’s interactive installation
Inside Brueghel: An Interactive Experience
For the 400th anniversary of Jan Brueghel the Elder, BLΛCK delivered a digital, interactive experience at one of Milan’s most historic museums.
Museums Exhibitions & Events
Project & Design Management
-
Client
Pinacoteca Ambrosiana
-
Location
Milan - Italy
-
Year
2025
Museums Exhibitions & Events
Project & Design Management
Founded in 1618, the Pinacoteca Ambrosiana is one of Milan’s most important historic museums, preserving masterpieces collected by Cardinal Federico Borromeo and representing a cornerstone of the city’s artistic heritage.
At the core of the installation is a custom-designed interactive table, developed by BLΛCK in collaboration with Limiteazero, which allows visitors to explore Jan Brueghel the Elder’s works in depth. Through high-resolution imagery and intuitive touch interaction, guests can uncover minute and often hidden details—symbolic elements, scientific references, and compositional nuances that are not immediately visible to the naked eye. The experience also reveals the connections between the artworks, guiding visitors through a network of visual and thematic relationships that link one painting to another, transforming individual works into a coherent narrative system.
The interactive table transforms observation into participation, combining art, science, and spirituality within an intuitive and immersive digital environment. Designed for diverse audiences, the experience supports both educational engagement and contemplative discovery, extending the museum visit through a refined, accessible, and non-invasive digital language.
RELATED Projects
see all
From initial visioning and ground-breaking to architectural design, venue season management, and global activation.
From designing the scenography and producing artwork to enhancing the venue and overseeing operations.
