Maraya Concert Hall And Winter at Tantora
From initial visioning and ground-Breaking to architectural design, venue season management, and global activation.
The Maraya project was one of the first developed in AlUla, marking the launch of the Journey Through Time Vision. BLΛCK played a key role in this activation, contributing to the design of the final Concert Hall, which has since become a globally recognized landmark.
Cultural Venues Operations
Project & Design Management
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Client
Royal commision for AlUla
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Location
AlUla, Saudi Arabia
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Year
2018 - 2020
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Partner
GIO' FORMA
Cultural Venues Operations
Project & Design Management
The starting point it’s a story to tell, a stunning idea which make people dreaming. And this was our first approach on Maraya project. Starting from the analysis of the context, the environment, the culture of the site we kept the AlUla Genius loci and we started to apply our vision: nothing has to be added there.
Based on the client request, the first Maraya was conceived as a temporary venue to host the first Winter at Tantora Festival. BLΛCK was engaged for the full visioning, management, design and build up of the venue.
We activated the venue with the Groundbreaking ceremony for the AlUla project, in the presence of HRH, with a 25 minutes show entirely design and produced by BLΛCK.
The full Winter at Tantora season has been managed by BLΛCK, including stage design and build up, concerts production, artist liaison and contents production.
Our mission was based on figuring out how we could build in such a beautiful and meaningful place and we wondered how to establish a relationship between the construct and the existing in the most respectful way possible. Maraya has a unique and unseen stage set up: a great 40m x 15 m stage, with a giant retractable window of over 800 square meters that opens up to the surrounding nature, allowing shows to take place directly on the desert level where mass-coreo can perform in a unique in-and-outdoor scenario, blending landscape and entertainment.
Complete with all state of the art facilities, the Maraya Concert Hall can host international productions from opera to ballets, shows and concerts.
With its deep knowledge of AlUla, BLΛCK has been involved in several worldwide activations to promote and launch the vision. Exhibitions and experiences have been designed and produced across various contexts.
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