FRECCIAROSSA FINAL EIGHT 2025
When sport turns into spectacle and design into pure emotion.
For the second year running, BLΛCK brought the LBA Final Eight to life in Turin, turning the Inalpi Arena into a vibrant stage that pulsed with five days of sport and art.
Museums Exhibitions & Events
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Client
LBA Lega Basket Serie A
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Location
Turin - Italy
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Year
2025
Museums Exhibitions & Events
Five days of competition, ten games, four semifinals, and two finals.
The top eight men’s teams and four women’s teams of the Italian league faced off in an event that brought together sport, entertainment, and fans from all over the country.
In the 2025 edition as well, every element beyond the court was crafted with meticulous attention to detail: entertainment, video and sports direction, logistics, setups, technology, venue management, institutional relations, side events, and creative direction.
The semifinals and finals were enriched by multidisciplinary artistic performances — from urban dance to aerial acts — turning each match into an immersive experience where competition and spectacle merged into a single scenic vision.
The audience experience was at the heart of a major technological upgrade: new side LED walls, introduced for this edition, turned every spectator into a living part of the show.
Live footage captured from the stands and projected in real time amplified engagement, while highlights, graphics, and broadcast content enhanced the visual experience with the precision and dynamism of a TV production — but lived directly inside the Arena.
The 2025 edition marked a new chapter in the history of Italian basketball:
over 46,000 spectators attended the event, with a 7% increase in ticket sales compared to 2024, and more than 14 million views across LBA’s digital channels — a 27% growth over the previous edition.
The event also strengthened and established new strategic partnerships with both local and international brands, and engaged key institutions — from the Piedmont Region and the City of Turin to the Ministry for Sport and Youth, the Turin Chamber of Commerce, and many others.
An edition that truly made its mark.
Inside the Arena. Across social media. In the collective memory.
An event that turned Italian basketball into a living experience — on and off the court.
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