FRECCIAROSSA FINAL EIGHT
Sport and entertainment for the most prestigious event in the world of Italian basketball.
A perfect fusion of sport and entertainment that fills Turin’s Inalpi Arena, the most prestigious Italian sporting venue, for five consecutive days.
Museums Exhibitions & Events
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Client
LBA Lega Basket Serie A
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Location
Turin - Italy
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Year
2024
Museums Exhibitions & Events
5 days of events, featuring the best 8 teams of the Italian basketball championship, 10 matches, 4 semi-finals and 2 finals. BLΛCK managed all aspects beyond the sporting event: entertainment, video and sport productions, logistics, setups, technology, venue coordination, collateral events, institutional relations, sponsor collaborations, as well as creative and artistic direction.
The 2024 edition marked the best in the history of record-breaking Italian basketball: record number of tickets sold, record number of TV viewership, record number of audience on digital and social media channels.
For all 5 days of the event, the foyer of the venue was the centre of entertainment for the public. BLΛCK, in collaboration with MOAB, organized daily sporting events for the players of the youth teams, events for the sponsors, workshops, concerts, DJ sets. 5 days of sport and entertainment, running from the afternoon until late evening, with after-match events dedicated to music and fun.
These initiatives reflect BLΛCK’s commitment to elevating the experience and continuing to innovate in future editions, with a focus on celebrating both men’s and women’s basketball.
For the 2025 edition, BLΛCK will continue its collaboration with LBA, focusing on creating an event that is increasingly oriented towards the best mix of basketball and entertainment, while continuing the journey in the realm of sporting events with passion and dedication.
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