Working closely with the Salone del Mobile. Milano and the Ministry of Culture, BLΛCK played a central role in delivering “Red in Progress” the three-day event building on the deep-rooted cooperation between Italy and Saudi Arabia and standing as the first concrete platform for dialogue and cultural, commercial, and visionary exchange between the two countries. Created to connect two evolving ecosystems, the initiative shared the goal of fostering a structured dialogue among institutions, designers, and companies.
Developed at the Financial Plaza in KAFD, crafted around several spaces , the event included a large installation curated by Gio Forma studio showing more than 200 iconic design products other than a business lounge designed by Studio Lissoni hosting a three day B2B activity planned and managed by BLACK involving 38 leading manufacturer companies and architects, developers, interior designers, contractors, and industry professionals, confirming the MENA region’s strong interest in Made in Italy and in a top-tier design culture.
Black also managed the full public program: Red in Progress featured a robust program of 13 talks and masterclasses, including the presentation of the 9th Italian Design Day, hosted by the Embassy of Italy in Riyadh, with 33 moderators and speakers from 11 countries exploring contemporary design, sustainable design, and intercultural dialogue between Italy, Saudi Arabia, and the global scene.
