On the occasion of Cannes Lions, the most important International Festival of Communication, FIFA presents to a selected audience of companies, sponsors and media the three most significant tournaments in world football: the 2025 FIFA Club World Cup, the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.
The iconic beach of the Martinez Hotel in Cannes became a dynamic stage for four days of meetings and talks with companies and sponsors. With its signature touch, BLΛCK transformed the space into a true landmark
by designing and constructing 450 cubic meters of bespoke structures, a synthetic grass football pitch, and state-of-the-art audio and video technologies, highlighted by a custom-designed 2-meter LED ball created exclusively for the event.
Daily events with the participation of iconic legends in men’s and women’s world football.
Daily DJ sets and live performances by international artists, culminating in captivating evening shows that engaged enthusiastic audiences until late at night.
BLΛCK oversaw the operational and logistical management of the area, along with the artistic direction of each live performance, ensuring a seamless and unforgettable experience.
The work was made possible through a partnership with MVP.
