The experience design was conceived and developed with particular reference to the Turin photography museum and the Naples museum, aiming to offer maximum engagement for visitors, enhanced by the wide range of technologies installed. The result is an interactive, digital, and rewarding user experience, studied in every detail to improve the visitor journey and allow effective data collection.
The Archivio Vivo installation in Turin, for example, allows the public to view the photographic archive owned by Intesa Sanpaolo, one of the most important and complete in Italy, select and download up to 10 high-resolution photographs onto their smartphone, thanks to the dedicated app.
In the Museum of Photography in Turin, the experience design of Gallerie d’Italia was developed considering technological advancements, such as LED screens, projectors, interactive installations, audio and lighting systems. These elements create a flexible and adaptable environment, ideal for both temporary exhibitions of renowned international photographers and for the over 100 events planned each year.
In the Turin Museum, for example, BLΛCK created a multimedia mirror installation on the first floor, designed to respect the baroque grandeur of the hall’s architecture. This installation can transform into a large screen for press conferences and events and can be moved as needed. BLΛCK also manages the execution of the events and guarantees the ongoing maintenance of the installed technologies across all the locations involved.
At Gallerie d’Italia, Turin, BLΛCK designed and created an immersive video room located three floors underground: a 600-square-meter space equipped with 16 high-quality projectors for full-height wall projections and an advanced audio system. This setup enables digital exhibitions and unique, engaging events.
BLΛCK designed, developed, and created a mobile app that allows visitors to all four Gallerie d’Italia locations to enhance their museum experience with in-depth video, audio, and textual content. The app also enables users to book events, purchase tickets, and access exclusive premium content. Over 250 installed beacons allow for visitor localization within the museums, enhancing the visit experience with real-time notifications and updates.
